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SWAT Summit, July 17th 2008

1. 8:30amRegistration and Networking
2. 9:30amWhat Brands Can Learn from Obama
   • Christian Perry; CEO, Room Full of People
3. 10:00amU.S. Consumer Behaviors and Attitudes about Social Networking
   • Caroline Dangson; Research Analyst, IDC

   The majority of U.S. Internet users currently visit social networking services, and many expect to increase their usage over time. IDC expects the popularity of social networking services to continue to surge as sites add functionality and new applications. Join Research Analyst Caroline Dangson as she presents IDC’s latest primary research covering U.S. consumer behaviors and attitudes about social networking. Ms. Dangson’s presentation will answer the following questions: What are the top reasons consumers use social networking services? How useful and/or relevant do consumers find advertisements on social networking sites? How many consumers have clicked on an advertisement on a social networking service in order to purchase a product or service? How do consumers feel about social and behavioral targeting? Ms. Dangson will conclude her presentation with essential guidance for marketers and advertisers about how best to utilize consumer engagement on social networking services based on the findings and implications of IDC’s primary research data.

4. 10:30amCoffee Break
5. 10:45amSocial Advertising Case Studies
   • Helen Har; VP of Advertising Sales, imeem
   • Warren Ackerman; Principal and VP, Affinitive
   • Mike La Rotonda; CEO & CPO, Votigo
   • Will Price; CEO, Widgetbox
6. 11:45amSocial Networks and the 8 Levels of User Engagement
   • David Smith; CEO, MediaSmith
7. 12:30pmLunch
8. 1:30pmPanel: The Science of Measuring Campaign Success (User Metrics and Engagement)
   • MODERATOR: Steve Hall; Blogger, AdRants
   • Ian Swanson; CEO, Sometrics
   • Kim Kochaver; Director of Marketing, Federated Media
   • Troy Young; CMO, VideoEgg
   • Anna Banks; Vice President, Digital Strategy, McCann Worldgroup
9. 2:30pmConnecting Social with Advertising
   • MODERATOR: Peter Vogel, Senior Director of Marketing, Memolink, Inc.
   • Chris Cunningham; CEO, Appssavvy
   • Davin Miyoshi; Co-Founder and CEO, MesmoTV
   • Arthur Chan; SVP, Managing Director, Palisades Interactive
   • Steve Polsky; President and COO, Flixster, inc.
   • Brian Aucoin; McCann World Partners
10. 3:15pmCoffee Break
11. 3:45pmPanel: Best Practices in Social Advertising
    • MODERATOR: Rachel Masters;
    • Sonya Chawla; Senior Advertising Director, Slide
    • Kevin Barenblat; CEO and co-Founder, [context]
    • Misha Cornes; Group Director of Strategy, Organic
    • Dave Gentzel; co-founder and VP of Product Development, SocialMedia
12. 4:45pmThe Last Word
    • Steve Hall; Blogger, AdRants
13. 5:00pmNetworking Cocktails